Marketing Degree Programs

Marketing

Build a fast-paced career at the intersection of data and creativity with a major in Marketing from 抖阴破解版.

Program Overview

In a consumer-driven world, savvy marketing professionals are more in demand than ever. With a bachelor’s degree in Marketing from 抖阴破解版, you’ll gain the experience and know-how to influence consumer behavior through any medium and in any market.

From traditional advertising opportunities like magazine ads and billboards to current social media strategies, live event marketing and e-commerce, you’ll build the skills it takes to work in the ever-changing marketing industry. You’ll take both core business courses and highly focused, major-specific courses that include integrated marketing communications, advertising and marketing analytics. You’ll study consumer behavior and brand management, perform market research, create digital content, analyze data sets, develop strategic marketing plans and so much more. And you’ll learn how to develop innovative marketing ideas while leveraging facts and data to ensure your marketing efforts reach their target audiences.

You’ll also have the opportunity to apply your knowledge and skills to real-world situations by working with companies to solve real marketing challenges. Whether your strengths include creativity, writing, math or data analysis, a Marketing degree from 抖阴破解版 will set you up for success in a wide range of job opportunities.

抖阴破解版 Professor Kelly Rys presenting to her marketing classroom.

Feature Story

Dynamic new courses are coming for the 2023-24 academic year. These courses will help students develop real-world skills as they enter the workforce.

Dean R. Sanders 鈥�47 School of Business Faculty

Gain valuable insights from our faculty, who have firsthand business knowledge as consultants, executives and entrepreneurs.

Marketing Courses

Course Number	Course Title	Credits
MKTG 218	Principles of Advertising	3
MKTG 230	Digital Marketing	3
MKTG 235	Principles of Marketing	3
MKTG 314	Marketing Analytics	3
MKTG 338	Marketing Research	3
MKTG 412	Strategic Brand Management	3
MKTG 495	Senior Capstone	3
ACCT 103	Financial Accounting	3
ACCT 200	Managerial Accounting	3
BUS 123	Foundations of Business	3
BUS 350	Sales and Relationship Management	3
ECO 150	Principles of Economics	3
COM 202	Integrated Marketing Communications	3
MKTG 228, OR COM 124, OR COM 211, OR SMGT 217	Consumer Behavior OR Web Design and Social Media Production OR Media Writing OR Sponsor Development and Digital Sports Hospitality	6
DCA 100	Campus Connections: Making the Transition	1
DCA 110	Career Connections: Developing Your Brand	1
DCA 200	Internship Connections: Creating Your Plan	1
DCA 300	The Internship Experience	3
DCA EXPERIENCE ELE	Dean Career Advantage Experience Courses	6
DCA 350	Future Connections: Launching Your Career	3

Total Credits 60

Course Number	Course Title	Credits
ENG 111	Composition l	3
ENG 112	Composition ll	3
SPC 101	Communication Fundamentals	3
BUS 150	Personal Finance	3
LAB SCIENCE ELECTIVE	Core Lab Science Elective	4
ARTS ELECTIVE	Core Distribution Arts Elective	3
HUMANITIES ELECTIVE	Core Distribution Humanities Elective	3
NATURAL SCIENCES AND MATH ELECTIVE	Core Distribution Natural Sciences and Mathematics Elective	3
PSY 111 OR SOC 113	General Psychology or Introduction to Sociology	3
COM 327	Applied Professional Communication	3
SOC 355	Consumer Culture	3
UDLA ELE	Upper-Division Liberal Arts Electives	6

Total Credits 40

Course Number	Course Title	Credits
ELE	Electives	24

Total Credits 24

* Subject to change
** Based on the 抖阴破解版 Academic Catalog 2023-2024

Beyond the Classroom

抖阴破解版 student outside of Gillette Stadium

As a marketing major at Dean, you鈥檒l have ample opportunity to practice your skills in the professional world.

You鈥檒l network and learn from guest speakers in the marketing field, consult with a local company to help solve real business challenges or land a coveted marketing internship to gain valuable real-world experience.

Our graduates go on to dynamic careers in small businesses, entrepreneurial ventures, government, multinational corporations and beyond. With a bachelor鈥檚 degree in Marketing from 抖阴破解版, you鈥檒l have the conceptual, quantitative and analytical skills that set you apart in today鈥檚 business world. Interested in working in marketing for sports teams, venues or other athletic organizations in particular? Learn more about .

Get Involved

Learn more about how to get involved with student organizations, activities and exclusive learning opportunities.

Business Club 抖阴破解版鈥檚 group for students in the Dean R. Sanders '47 School of Business.
Internships & Experiential Learning Get hands-on experience through The Center for Business, Entertainment and Sport Management.

Internships & Experiential Learning听

Go behind-the-scenes of some of the biggest sports operations, network with industry leaders and professionals in the field, and find internship and career opportunities through The Center for Business, Entertainment and Sport Management and our academic partners, including Kraft Sports + Entertainment and the Providence Bruins. Learn more about The Center.
Dean Leadership Institute Interact with industry leaders through the Dean Leadership Institute鈥檚 dynamic programming.

Dean Leadership Institute听

The Dean Leadership Institute (DLI) offers numerous events and programs for you to learn from industry leaders right here on campus. Hear from national business leaders through the annual Executive Lecture Series, with past speakers including executives from Nike, Microsoft, The Kraft Group, Life is good and more. Attend Leadership in Action presentations, offered at least six times per year, to interact with regional business leaders and learn from their success. Learn more about DLI.

Uniquely Dean

Two 抖阴破解版 students talking on the 抖阴破解版 campus.

Build your resume and your network through the unique programming that the 抖阴破解版 Marketing program has to offer.

Interact with high-level professionals in the classroom, including New England Patriots and New England Revolution executives.
Enjoy access to Gillette Stadium and other Kraft Sports + Entertainment facilities as a laboratory for learning.
S&P Global IQ available to all students and integrated in many courses.
Learn from industry leaders who offer insights and share their experiences through the Dean Leadership Institute.
Network with industry leaders, gain exclusive learning opportunities and pursue internships with The Center for Business, Entertainment and Sport Management.
Selected students participate in the Regional Conference where they are presented a case and challenged to develop an analysis and suggest potential solutions against other teams.

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